Hot Side Story, 2014, Single-channel video, 01:55

Hot Side Story is a short musical video inspired by West Side Story’s tale of two rival gangs, the Jets and the Sharks, which parallels the ethnic and cultural diversity within American society and its struggle for acceptance. However, before any sort of tragedy can happen as it did in West Side Story, in Hot Side Story, the two sides of Sriracha/Tapatio (spicy) and Heinz Ketchup/French’s Mustard (non-spicy) find a way of reconciliation by joining their powers to create harmony and variety with a spicy BBQ sauce. I wanted to show the strength in collaboration of seemingly different entities, as no one person is a success on their own but need the help of others in a community to realize change for the better.